Dan Kahan - Tragedy of the Science Communications Commons 10/17/2013
When you talk about science, are you communicating what the numbers tell you? or are you using the numbers to say what you are already thinking?
Chances are that it's the latter. The surprising thing is that the more science literate or numerate a person is, the greater the ability and likelihood that they will better argue the already established beliefs of their culture and rationalize away the dissenting points of view regarding risk. This makes the discussions of the differing positions even more polarized and more difficult to resolve.
That's what Yale Professor Dan Kahan’s research into Cultural Cognition and the science of science communication has shown.
Watch as he discusses this research and warns science communicators to study what they are saying as carefully as as they perform their science in this talk sponsored by PSIEE and the Penn State Dickinson School of Law on October 17, 2013.